Privacy and Consent

We value your privacy at Jo Brookes Coaching and you can view the full policy below: 

Last updated: 3 November 2026

1. Introduction

At Jo Brookes Coaching, we understand the importance of trust, confidentiality and respect for your personal information.

Whether you are visiting our website, attending a webinar, downloading a free resource or considering working with us, we are committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect your information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

Jo Brookes Coaching provides coaching, guidance and educational resources for people navigating life after bereavement.

Data Controller: [Full legal name or registered business name]

Website: www.jobrookescoaching.co.uk

Email: success@jobrookescoaching.co.uk

For any questions concerning this Privacy Policy or the use of your personal information, please contact us using the details above.

3. Information We Collect

Depending on how you interact with us, we may collect:

Your name and email address.

Your telephone number, if voluntarily provided.

Information submitted through contact forms or coaching enquiries.

Webinar registrations and communication preferences.

Booking, payment and transaction information.

Information you choose to share during coaching consultations or sessions.

Technical information relating to your use of our website, such as IP address, browser information and cookie preferences.

We only seek information that is relevant to providing our services or responding to your requests.

4. How We Use Your Information

We may use your personal information to:

Respond to enquiries and requests for information.

Register you for webinars, workshops or online events.

Deliver free resources and educational materials.

Arrange and provide coaching services.

Manage appointments, bookings and payments.

Send information about our services, events and resources where you have agreed to receive marketing communications.

Maintain necessary business and financial records.

Improve the functionality, security and effectiveness of our website.

We do not sell your personal information.

5. Our Lawful Basis for Processing

Under UK GDPR, we must have a lawful basis for using your personal information.

Depending on the circumstances, these may include:

Consent: Where you have expressly agreed to receive marketing emails or where consent is otherwise required.

Contract: Where processing is necessary to provide coaching services or take steps at your request before entering into a coaching agreement.

Legal obligation: Where we must retain or disclose information to comply with applicable laws, including tax and accounting requirements.

Legitimate interests: Where necessary for proportionate business administration, website security and responding to relevant enquiries, provided these interests do not override your rights and freedoms.

Where we rely on legitimate interests, these include operating our business effectively, maintaining the security of our services and communicating with people who have contacted us.

6. Confidentiality and Sensitive Information

We recognise that bereavement is deeply personal and that clients may choose to share sensitive experiences or circumstances.

We treat personal information shared during coaching with care and discretion.

Some information, particularly concerning physical or mental health, may be classified as special category personal data under UK GDPR.

Where we collect or use special category information, we will identify an appropriate additional legal condition for doing so and obtain explicit consent where that is the condition we rely upon.

We will not use sensitive coaching information for marketing purposes without appropriate permission.

Confidentiality may be subject to limited exceptions where disclosure is required or permitted by law.

7. Email Marketing and Consent

If you choose to subscribe to our mailing list, we may send you occasional emails containing:

Helpful resources and information about life after bereavement.

Invitations to webinars and workshops.

News and updates from Jo Brookes Coaching.

Information about coaching services and related products.

Where we rely on consent, subscribing is entirely optional.

You can withdraw your marketing consent at any time by using the unsubscribe link in our emails or contacting us directly.

Registering for a free webinar or downloading a resource does not automatically subscribe you to marketing communications.

We maintain appropriate records of marketing preferences and consent.

8. Webinars and Free Resources

When you register for a webinar or request a free resource, we use the information you provide to deliver that resource and communicate essential details relating to your registration.

Where you separately agree to receive marketing communications, we may also contact you with relevant updates and information about our services.

We may use third-party platforms to host webinars, distribute resources and manage registrations. Relevant information may be processed by these providers in accordance with our agreements and applicable data protection requirements.

9. Sharing Your Information

We do not sell or rent your personal information.

We may share information with trusted service providers where necessary to operate our business, including:

Website hosting providers.

Email marketing and mailing-list platforms.

Webinar and video-conferencing services.

Appointment booking and payment providers.

Professional accounting or technical support providers.

These providers may process information on our behalf, subject to appropriate contractual and security arrangements.

We may also disclose information where legally required.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including applicable legal and accounting requirements.

Our retention arrangements depend on the type of information:

Mailing-list information: Until you unsubscribe or your information is removed under our mailing-list retention procedures.

Enquiries: [Insert enquiry retention period.]

Coaching records: [Insert coaching record retention period.]

Financial records: Retained for the period required by applicable tax and accounting legislation.

Webinar registrations: [Insert registration retention period.]

When information is no longer required, we securely delete or anonymise it, unless continued retention is legally justified.

11. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse or disclosure.

These measures may include secure systems, restricted access, appropriate passwords and the use of reputable service providers.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

12. International Data Transfers

Some third-party service providers may process or store personal information outside the United Kingdom.

Where international transfers occur, we will ensure that an appropriate legal transfer mechanism or safeguard applies, as required by UK data protection legislation.

[Insert details of relevant international transfers and safeguards once service providers have been confirmed.]

13. Cookies and Website Analytics

Our website may use cookies and similar technologies to support essential website functions, remember preferences and understand how visitors use our website.

Where legally required, we will ask for your consent before using non-essential cookies or tracking technologies.

You can manage your cookie preferences through the controls provided on our website.

[Insert a link to your Cookie Policy or detailed cookie information, including the technologies actually used.]

14. Your Data Protection Rights

Under UK data protection law, you may have the right to:

Request access to personal information we hold about you.

Ask us to correct inaccurate or incomplete information.

Request deletion of your personal information in certain circumstances.

Request restriction of processing.

Object to certain uses of your personal information.

Request transfer of eligible personal information.

Withdraw consent where processing is based on consent.

You have the right to object to the use of your personal information for direct marketing at any time.

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, please contact us using the email address provided in Section 2.

15. Complaints

If you have concerns about how we handle your personal information, please contact us so that we have an opportunity to address them.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Website: www.ico.org.uk

16. External Websites

Our website may contain links to external websites, social media platforms or third-party services.

We are not responsible for the privacy practices of those independent websites and encourage visitors to review their privacy information.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices or legal obligations.

The latest version will be published on this page, together with the date of the most recent update.

18. Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact:

Jo Brookes Coaching